An Introduction to the Social Micropreneur

Posted: September 16, 2011 in New Economy
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In the age of mass layoffs and the outsourcing of blue and white collar job, it’s clear that we are at the dawn of a new, or different kind of economy. The old school of thought was that we need to get good grades in high school so we can get into a good college so we can get a degree so we can land a good job so we can diligently work our way to retirement. This is no longer the case. The new economic reality has created a plight for us that couldn’t be more different from conventional wisdom.  The new economy is different and to thrive in it requires the skill set of the social micropreneur.

What’s the definition of the social micropreneur?

Entrepreneurs who employ small numbers of people (usually 1-5) whose businesses thrive because of laser-like focus of bringing value to other people. OR people who work for an organization who have an unparalleled commitment to creating indispensable value for their company.

What’s different in the new economy?

THEN: Graduate college and you will get a good job.                                                                                  NOW: A college degree no longer guarantees a job, much less a job in your field of study.

THEN: Once I get a job, that job will be there for me until retirement, or until I want to leave.                             NOW: Due to outsourcing and uncertainty in the marketplace, conventional jobs are not as ample as they once were.

THEN: “I’m going to do the least amount of work possible to keep my job.”  This kind of thinking has been prevalent in the work place for years.                                                                                                                     NOW: “While I’m here, I’m going to be an indispensable linchpin to ensure I bring value to my organization.”

What skill sets are needed to thrive?

  • Find Your Niche – Whether you’re working for someone else as an employee or working for yourself, finding your niche articulates the value you add to others. If you’re working for someone, find something to do within the company that only you know how to do, and do it well. By doing this, you standout to your peers and superiors as someone who adds exceptional value. Adding value is why we have a job in the first place, right?
  • Create Multiple Income Streams – Finding ways to create multiple income streams creates wealth. This skill set has never been taught in formal education, but to master this skill frees the individual and allows them to stop trading their time for dollars. Thousands of books have been written about this, and a great place to start is the Rich Dad, Poor Dad series by Robert Kiyosaki
  • Network Like a Champion – We’ve all heard it’s not what you know but who you know, and it’s never been more important to understand than in today’s economic climate. The social micropreneur understands that in the pursuit of building multiple income streams, she must be open to making new connections at any and every opportunity.

Every person can be the social micropreneur. The social micropreneur has a different way of thinking that reflects the changes of the new economy. At the foun

Anyone can decide to be a social micropreneur. It doesn’t take a degree, special training or a change of your current industry. It requires a new way of thinking and a different skill set. One that’s rooted in always answering the question, “How can I bring value to the lives of others?”.

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