Why Your KLOUT May Matter

Posted: December 13, 2011 in Social Media
Tags: , , ,

These days, discussions of Klout can create the same polarizing fervor as conversations about Tim Tebow. There will be no debate on either topic.

However, earlier today Mashable wrote a story about a new company still in beta called Bottlenose:

“Bottlenose fights social media overload with flexible, granular feed customization options.”

Great. I need that. Sometimes I feel like I’m drinking from a fire hose when I’m on Facebook (even though I make ample use of lists!). In order to create an account while Bottlenose is in beta, you needed to get one of the 1,000 invites Mashable readers were offered, or you could create an account if your Klout score was above 40.

Is using your Klout score the beginning of a trend? Are there any other companies using a Klout-type of qualifier in their roll-out? What do you think?

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