Archive for May, 2012

At the end of the next 3 minutes, you will know how to get your reps to like your office’s page by text messaging. I recommend using this tactic in Day 1 of training so they can be fully plugged into your team.

I have heard from some of you that you are able to play a 30 second commercial during morning announcements or during job fairs.

Here is a video that you can use for that purpose.

 

With the launch of the Social Media Center on Wednesday, May 9th, reps and managers will be able to more easily stay connected and share their experiences of Vector Marketing. When you now log into VectorConnect, this is what you will see:

Once you’ve clicked on the RED BOX highlighting the Social Media Center, you will be taken to a new page where you can stay connected on Facebook, YouTube, Twitter, LinkedIn, Google+ and our blogs.

What I want to point out is that if you do not see a space for your office (where the big orange arrow is pointing), you will need to add your office’s Facebook page so that you and your reps can be easily directed to it. Read on to find out how.

Here is how you can add your office’s Facebook page if it’s not showing up.

(If you are still one of the few District or Pilot offices who don’t have a fan page, click here to find out how to create a page.)

Step 1: Click on the “My Office” tab across the top
Step 2: Click on “Office Management” on the left
Step 3: Click on “Office Profile”
Step 4: At the bottom, add your page’s link and click submit.

(For Step 4, go to your page on Facebook, copy the URL from your browser, and paste it in the space below)

Reps in Branch offices will see a link to the District’s page.

You can easily have your reps like your page in training by asking them to text “like (Your Page’s URL)”, for example “like VectorMarketingMerrillvilleIN” to 32665. Don’t include the quotation marks. Have reps reply to the confirmation text they get with “Unsubscribe” so they don’t get text messages each time you post as your page. It would drive me crazy, and I’m sure it would drive them crazy too.

But this will be a great way for them to connect with us in the different social networks of which they may be a part.

If you haven’t already, subscribe to the blog by entering your email in the space on the left so you can stay up to date with new trainings, tips, and ideas about how to effectively engage your people in the New Era of Vector Marketing.

SOCIAL MEDIA CENTER IS LIVE AS OF WEDNESDAY, MAY 9TH!

One of the best things we offer people is a network of individuals connected by their time with Vector Marketing. By encouraging your reps to get connected in the NEW Social Media Center on VectorConnect, you are helping them develop one of the most important skills in life: NETWORKING.

Here are some thoughts that will help you navigate the Social Media Center once you’ve logged into VectorConnect.

  1. You can also access the NEW PR link from the home screen navigation to direct your reps. Stay tuned for some best practices using this link.
  2. Access the Social Media Center by clicking the other red box on the home screen.

Once you’ve done that, you will see a list of the different social networks where we have a presence. If you’re on one or more of them, reach out and connect because we want to hear from you and want to hear the stories of your people!

What you see in the ‘Facebook – Regional’ section will be dependent on what Region, Division and Office you’re in. If your Division or Office does not have a page, you will not see an option for those pages. There won’t be a drop down menu for your people either, as they will only see the pages for the Division and Office in which they’re a part.

Does your Division or Office not yet have a page?  No worries! Click here to get started setting up your office’s Facebook presence. There will soon be coming instructions about how you can add/edit your office’s page information directly from VectorConnect.

Enter your email on the left so you can subscribe to future updates and be the first to know of any Social Media developments that will help your business!

Questions? Fire away in the comments.

One story a week. That’s it. Use your phone. (keep it horizontal for best results).

30-60 seconds for each clip. Your rep saying, “My name is XXX and I’m from XXXX and I enjoy working at Vector because…..”

Don’t film you asking the question. Try to do it somewhere where there is lively action going on in the background. Avoid standing them against a wall. This makes it look like a mugshot.

Let’s lock arms and build trust in our brand with the stories of your people this summer and campaigns to come.

The thumbnail for your Facebook page’s profile image is going to be most people’s experience of your brand. Studies have shown that a very small percentage of your fans actually look at your page once they’ve liked it. Therefore, it’s highly likely that the most frequent impression they’re going to have of your brand when your posts hit their newsfeeds is your page’s thumbnail image.

How does the thumbnail for your office’s page look? Is it scaled to fit so that the image fits in the allotted space?

In the first example, the full logo fits the thumbnail, while in the second example, the logo is cut off at the edges. This image is what most people are going to see of your brand.

Here are three steps to making your thumbnail look crisp and clean:

Hover your mouse over the profile image on your page and select ‘Edit Profile Picture’.

When the drop down menu appears, select ‘Edit Thumbnail’.

Click the square that says ‘Scale to fit’ so that it’s checked, and the image fits in the window.

 Once you’ve done that, you will make sure your office will be represented in a clear and clean way to those who see your posts in their newsfeeds. (For those of you who are more advanced, this will mean that the schools you interact with as your page will see a clean brand). Which brings us to the next point:

Make sure your profile image is the authorized ‘Vector V’ logo. If your profile image does not look exactly like the one above, please click here to download the approved image. The profile image is the place for all our offices to be linked through the Vector brand, and the cover photo is the canvas for you to highlight your office’s culture and atmosphere. For a full guide about how to get your office’s timeline up and running, see this previous post.

Check out the differences between a search of Starbucks and a search of Vector Marketing on Facebook:

Starbucks has a consistent brand regardless of each store’s fan page you visit. Contrast that with the sporadic results that show up with Vector Marketing. Some of our pages don’t have the approved logos, and some of them haven’t yet scaled their profile image’s thumbnail.

  

And when we look at a grouping of several of our office’s pages side by side, you can see that we still have a long way to go to make sure our brand is consistent across area that links us all together:

Two things to check on your office’s fan page:

  1. Do you have the correct logo as your profile image? If not, click here and upload it to your page ASAP.
  2. Is your correct profile image scaled to fit so that the logo fills the thumbnail nicely.

By committing to do this, and by reminding your peers who might not have the proper logo to make the adjustment, we will all be working together to build a consistent brand with a great message. I’ll leave you with this quote:

“If a house is divided against itself, it cannot stand.”