Converting a Facebook Profile to a Page

A major benefit of having an active fan page for your office, versus a personal profile or a group, is that the fan page is indexed by Google’s web crawlers.

Translation: Google likes fan pages.

A search-optimized fan page for your office means there is a greater likelihood people will see your office’s page when they search for Vector Marketing in your territory.

If your office has already created a profile instead of a page it’s important to convert that profile to a business page.

Here are three questions adapted from Facebook’s Help Center that will help you through the process:

  1. Why should I convert my office’s profile to a fan page?
  2. Will all the content on my office’s profile be transferred when I convert my profile to a page?
  3. How do I convert my office’s profile to a page?

You will want to do the steps in question two before moving to question three and do the actual conversion. When you’re ready to do the conversion, you will be prompted with the following on your screen. Choose ‘Local Business or Place’ in the upper left side of the screen.

From there, you will want to choose “local business” again from the drop down menu, and enter the address of your office.

From that point forward it’s self-explanatory.

By having an active page for your office instead of a personal profile or a group, you are creating a website that Google will index and potentially show on the first page of results when people search for Vector Marketing in your territory.

Question? Leave them in the comments!

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