Posts Tagged ‘direct sales’

The thumbnail for your Facebook page’s profile image is going to be most people’s experience of your brand. Studies have shown that a very small percentage of your fans actually look at your page once they’ve liked it. Therefore, it’s highly likely that the most frequent impression they’re going to have of your brand when your posts hit their newsfeeds is your page’s thumbnail image.

How does the thumbnail for your office’s page look? Is it scaled to fit so that the image fits in the allotted space?

In the first example, the full logo fits the thumbnail, while in the second example, the logo is cut off at the edges. This image is what most people are going to see of your brand.

Here are three steps to making your thumbnail look crisp and clean:

Hover your mouse over the profile image on your page and select ‘Edit Profile Picture’.

When the drop down menu appears, select ‘Edit Thumbnail’.

Click the square that says ‘Scale to fit’ so that it’s checked, and the image fits in the window.

 Once you’ve done that, you will make sure your office will be represented in a clear and clean way to those who see your posts in their newsfeeds. (For those of you who are more advanced, this will mean that the schools you interact with as your page will see a clean brand). Which brings us to the next point:

Make sure your profile image is the authorized ‘Vector V’ logo. If your profile image does not look exactly like the one above, please click here to download the approved image. The profile image is the place for all our offices to be linked through the Vector brand, and the cover photo is the canvas for you to highlight your office’s culture and atmosphere. For a full guide about how to get your office’s timeline up and running, see this previous post.

Check out the differences between a search of Starbucks and a search of Vector Marketing on Facebook:

Starbucks has a consistent brand regardless of each store’s fan page you visit. Contrast that with the sporadic results that show up with Vector Marketing. Some of our pages don’t have the approved logos, and some of them haven’t yet scaled their profile image’s thumbnail.

  

And when we look at a grouping of several of our office’s pages side by side, you can see that we still have a long way to go to make sure our brand is consistent across area that links us all together:

Two things to check on your office’s fan page:

  1. Do you have the correct logo as your profile image? If not, click here and upload it to your page ASAP.
  2. Is your correct profile image scaled to fit so that the logo fills the thumbnail nicely.

By committing to do this, and by reminding your peers who might not have the proper logo to make the adjustment, we will all be working together to build a consistent brand with a great message. I’ll leave you with this quote:

“If a house is divided against itself, it cannot stand.”

Over the past three days, the Direct Selling Association (DSA) held the annual Be Connected conference at the beautiful Loews Lake Las Vegas. Over 300 direct sellers from hundreds of different organizations gathered together to share ideas, reconnect and pontificate the social future of the industry. While there were many messages to stimulate my thinking for the next several weeks (so much for a relaxing Christmas vacation), I was especially intrigued when Good Morning America’s Tory Johnson took the stage for her keynote on Friday.

After sharing some of her story, and affirming her respect of direct sellers (all of whom are social micropreneurs) she shared the story of a 14 year old in the audience named Tori Molnar. Tori is unique from most 14 year olds. She started a direct selling company of her own called Utoria, which reaches out to 14-20 year old young ladies and gives them the opportunity build their own independent business.

Our country (and world for that matter) needs more Toris; young individuals who are courageous and bold visionaries, who aren’t afraid of risk and failure, and who are passionate about making a positive difference in the lives of others. Tori is providing a platform for other young ladies to share in her vision, and get on the path to financial freedom earlier in life than most.

Tori is a social micropreneur.

Utoria is a company that gives young women from ages 14 to 20 the opportunity to run their own business.