Posts Tagged ‘social media training’

SOCIAL MEDIA CENTER IS LIVE AS OF WEDNESDAY, MAY 9TH!

One of the best things we offer people is a network of individuals connected by their time with Vector Marketing. By encouraging your reps to get connected in the NEW Social Media Center on VectorConnect, you are helping them develop one of the most important skills in life: NETWORKING.

Here are some thoughts that will help you navigate the Social Media Center once you’ve logged into VectorConnect.

  1. You can also access the NEW PR link from the home screen navigation to direct your reps. Stay tuned for some best practices using this link.
  2. Access the Social Media Center by clicking the other red box on the home screen.

Once you’ve done that, you will see a list of the different social networks where we have a presence. If you’re on one or more of them, reach out and connect because we want to hear from you and want to hear the stories of your people!

What you see in the ‘Facebook – Regional’ section will be dependent on what Region, Division and Office you’re in. If your Division or Office does not have a page, you will not see an option for those pages. There won’t be a drop down menu for your people either, as they will only see the pages for the Division and Office in which they’re a part.

Does your Division or Office not yet have a page?  No worries! Click here to get started setting up your office’s Facebook presence. There will soon be coming instructions about how you can add/edit your office’s page information directly from VectorConnect.

Enter your email on the left so you can subscribe to future updates and be the first to know of any Social Media developments that will help your business!

Questions? Fire away in the comments.

One story a week. That’s it. Use your phone. (keep it horizontal for best results).

30-60 seconds for each clip. Your rep saying, “My name is XXX and I’m from XXXX and I enjoy working at Vector because…..”

Don’t film you asking the question. Try to do it somewhere where there is lively action going on in the background. Avoid standing them against a wall. This makes it look like a mugshot.

Let’s lock arms and build trust in our brand with the stories of your people this summer and campaigns to come.

The thumbnail for your Facebook page’s profile image is going to be most people’s experience of your brand. Studies have shown that a very small percentage of your fans actually look at your page once they’ve liked it. Therefore, it’s highly likely that the most frequent impression they’re going to have of your brand when your posts hit their newsfeeds is your page’s thumbnail image.

How does the thumbnail for your office’s page look? Is it scaled to fit so that the image fits in the allotted space?

In the first example, the full logo fits the thumbnail, while in the second example, the logo is cut off at the edges. This image is what most people are going to see of your brand.

Here are three steps to making your thumbnail look crisp and clean:

Hover your mouse over the profile image on your page and select ‘Edit Profile Picture’.

When the drop down menu appears, select ‘Edit Thumbnail’.

Click the square that says ‘Scale to fit’ so that it’s checked, and the image fits in the window.

 Once you’ve done that, you will make sure your office will be represented in a clear and clean way to those who see your posts in their newsfeeds. (For those of you who are more advanced, this will mean that the schools you interact with as your page will see a clean brand). Which brings us to the next point:

Make sure your profile image is the authorized ‘Vector V’ logo. If your profile image does not look exactly like the one above, please click here to download the approved image. The profile image is the place for all our offices to be linked through the Vector brand, and the cover photo is the canvas for you to highlight your office’s culture and atmosphere. For a full guide about how to get your office’s timeline up and running, see this previous post.

Check out the differences between a search of Starbucks and a search of Vector Marketing on Facebook:

Starbucks has a consistent brand regardless of each store’s fan page you visit. Contrast that with the sporadic results that show up with Vector Marketing. Some of our pages don’t have the approved logos, and some of them haven’t yet scaled their profile image’s thumbnail.

  

And when we look at a grouping of several of our office’s pages side by side, you can see that we still have a long way to go to make sure our brand is consistent across area that links us all together:

Two things to check on your office’s fan page:

  1. Do you have the correct logo as your profile image? If not, click here and upload it to your page ASAP.
  2. Is your correct profile image scaled to fit so that the logo fills the thumbnail nicely.

By committing to do this, and by reminding your peers who might not have the proper logo to make the adjustment, we will all be working together to build a consistent brand with a great message. I’ll leave you with this quote:

“If a house is divided against itself, it cannot stand.”

The average Facebooker spent 405 minutes facebooking in January 2012. Facebook, if left unchecked, can be one of the leading causes of wasted time on the internet… second only to videos of uber cute baby animals, like this video of a baby monkey slap boxing with a kitten.

Chances are, you’re a member of several groups, a fan of way too many pages, and you can’t seem to get updates from the people who you actually want to get updates about! (Click here to learn how to create lists so you actually see updates from those whose lives you’d like to stay actively involved.)

Recently, I’ve begun to schedule 15-20 minute Facebook increments, where I will check and engage with people on purpose during those 15 minutes. I do this roughly 3-4 times throughout the workday. Sometimes, it only takes five minutes, and others it takes the full 20. This has helped me streamline the time I spend on Facebook so I don’t spend over 5,000 minutes in a month on Facebook again… ever.

In this video, you’ll learn how to stay organized in the midst of group overload, how to block off time in your schedule, and how to Facebook with focus moving forward.

Do you have tips that help you? Share them in the comments.

Sometimes I think about what kinds of stories I’m going to tell my grandchildren, which leads me to then consider leaving the comfort of the Shire for own personal quest into Mordor so I can actually have a good story to tell them. With what’s been happening lately surrounding online privacy leads me to believe that the stories I’m going to tell my grandkids will start out along the lines of, “When I was your age, we had something called privacy…”

If you didn’t know, Google uses your IP address when you search so that it will, in its ‘all seeing eyes’, give you the most relevant search results based on your search location. Next time you’re on Google, look off to the left and you’ll see something like this: –>

I understand why they’re trying to make things more convenient for searchers, but as Nobel Laureate, Milton Friedman, once observed:

“Concentrated power is not rendered harmless by the good intentions of those who created it.”

But I digress.

The real question lies in, for better or for worse, how can we use this tool get more visibility for content (i.e. websites, blog posts, articles, Facebook fan pages, etc.) we influence? By embracing this knowledge of how Google is running search, we can add another source of content we influence that will be prominently displayed in Google search results.

If I search for Vector Marketing Kitchenerhere is the result I get:

A few things that I notice from the search results that are influenced directly by the manager in that territory:

  1. The top result is the office’s fan page. Here are instructions about how to set up a Facebook fan page for your office and directions on how to set up your page so it follows Vector’s branding policy
  2. The Google Map shows the location of the office, which makes it easier for people to find.
  3. The fourth result down is the address that creates the map, through Google Places.

When the address is clicked on, a new window opens that shows a bit more information about the office as it’s represented in Google Places:

You can add pictures of your office so people can see what it looks like from the outside, ask your current reps to write reviews about their experience. Before you start trying to create this on your own, check your emails for a message from Fred sent at the end of January that explains how we will get a Google Place up and running for your office:

Why spend the time to do this?

Because it creates a site (your office’s Google Place profile) that ranks high in Google search that you can directly influence. You want your content to be in front of people when they search for Vector Marketing from an IP address in your territory.

Here’s a three minute video walking through what’s being explained.

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I don’t watch much television. Most of what comes from mainstream programming is way too neg for me. When I am afforded the rare opportunity to waste some time (recently, 8:00 on Monday nights on ABC), I get more excited during the commercials. I like seeing what brands are innovating with their calls to action (CTA) than I do with the carefully crafted, population-dumbing programming.

During the Superbowl, six brands added a hashtag at the end of the commercial to encourage people to carry the conversation to twitter after the spot aired. When Audi included the #SoLongVampires hashtag at the end of their commercial, mentions of Audi quadrupled during the Super Bowl over the week prior, and #SoLongVampires became a trending topic on twitter. Adding a hashtag as the CTA is still new, and it will be interesting to see what, if any, the benefits will be for brands that experiment with this path.

What I have yet to see, however, is a frictionless way for brands to reap fans for their Facebook pages. Let me explain. Most CTAs say something along the lines of “like us on Facebook” or they give an address to go to a la Facebook.com/MyBrand. The problem with these approaches is that I’m not going to go there unless I have a computer in front of me (imagine pulling out your phone, opening the browser or Facebook app, searching for the brand, etc.). And if I don’t do it right then, chances are likely I won’t remember to do it later.

With the rise of mobile, I’m surprised calls to action are not encouraging potential clients to like their page via text messaging. If the lure to become a fan remains the same (i.e. some sort of giveaway or contest), why not make the process of liking the page as frictionless as possible?

People can like your page from their phone without logging onto Facebook

Here’s how this works.

After you’ve set up your page, been liked by at least 25 people, and grabbed your page’s username, or Vanity URL, you are ready to cease friction.

As you can see in the image, to get people to like your page, all they need to do is text:

Like [Your Page’s Username] to 32665

Benefits of encouraging people to like your page via text message:

  • It’s easy
  • They don’t have to search for your page
  • They don’t have to remember the URL to come back at a later point if they don’t have their computer handy.

A word of caution: When someone likes your page this way, they will get every update you make as a page via text message. Posting five or more times a day as your page is a guaranteed way to annoy people. You may want to encourage them to ‘unsubscribe’ via text message as this will not cause them to unlike your page. But use caution with the frequency of posts.

Reducing friction at this magnitude has the potential to greatly increase your fan base giving you more people who grant you permission to meaningfully engage them.

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One of the most common questions I get (besides “how do I set up a page for my office” is “How do I tag people who are fans of my page?

In this quick video, you’ll find out just how to do that.

A couple of things to remember:

  • You can only tag someone who you are personally friends with on Facebook. If you’re hesitant about accepting friend requests from people because of privacy concerns, find out how to create lists for your Facebook friends and set the privacy settings accordingly.
  • As a page, you cannot tag someone in an initial post. See the video for more details.
  • You CAN tag someone on your page if you make a post as the page and one of your fans comments on that post. See the video for more details.

In this tutorial, also learn how to:

  • Switch between using Facebook as your page so you can post as your page, and using Facebook as yourself so you can post on your page as you.
  • How to properly set the thumbnail of your profile picture so it represents your brand well
  • See what happens in Google search when your page is optimized effectively
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