Posts Tagged ‘social media’

The thumbnail for your Facebook page’s profile image is going to be most people’s experience of your brand. Studies have shown that a very small percentage of your fans actually look at your page once they’ve liked it. Therefore, it’s highly likely that the most frequent impression they’re going to have of your brand when your posts hit their newsfeeds is your page’s thumbnail image.

How does the thumbnail for your office’s page look? Is it scaled to fit so that the image fits in the allotted space?

In the first example, the full logo fits the thumbnail, while in the second example, the logo is cut off at the edges. This image is what most people are going to see of your brand.

Here are three steps to making your thumbnail look crisp and clean:

Hover your mouse over the profile image on your page and select ‘Edit Profile Picture’.

When the drop down menu appears, select ‘Edit Thumbnail’.

Click the square that says ‘Scale to fit’ so that it’s checked, and the image fits in the window.

 Once you’ve done that, you will make sure your office will be represented in a clear and clean way to those who see your posts in their newsfeeds. (For those of you who are more advanced, this will mean that the schools you interact with as your page will see a clean brand). Which brings us to the next point:

Make sure your profile image is the authorized ‘Vector V’ logo. If your profile image does not look exactly like the one above, please click here to download the approved image. The profile image is the place for all our offices to be linked through the Vector brand, and the cover photo is the canvas for you to highlight your office’s culture and atmosphere. For a full guide about how to get your office’s timeline up and running, see this previous post.

Check out the differences between a search of Starbucks and a search of Vector Marketing on Facebook:

Starbucks has a consistent brand regardless of each store’s fan page you visit. Contrast that with the sporadic results that show up with Vector Marketing. Some of our pages don’t have the approved logos, and some of them haven’t yet scaled their profile image’s thumbnail.


And when we look at a grouping of several of our office’s pages side by side, you can see that we still have a long way to go to make sure our brand is consistent across area that links us all together:

Two things to check on your office’s fan page:

  1. Do you have the correct logo as your profile image? If not, click here and upload it to your page ASAP.
  2. Is your correct profile image scaled to fit so that the logo fills the thumbnail nicely.

By committing to do this, and by reminding your peers who might not have the proper logo to make the adjustment, we will all be working together to build a consistent brand with a great message. I’ll leave you with this quote:

“If a house is divided against itself, it cannot stand.”

The average Facebooker spent 405 minutes facebooking in January 2012. Facebook, if left unchecked, can be one of the leading causes of wasted time on the internet… second only to videos of uber cute baby animals, like this video of a baby monkey slap boxing with a kitten.

Chances are, you’re a member of several groups, a fan of way too many pages, and you can’t seem to get updates from the people who you actually want to get updates about! (Click here to learn how to create lists so you actually see updates from those whose lives you’d like to stay actively involved.)

Recently, I’ve begun to schedule 15-20 minute Facebook increments, where I will check and engage with people on purpose during those 15 minutes. I do this roughly 3-4 times throughout the workday. Sometimes, it only takes five minutes, and others it takes the full 20. This has helped me streamline the time I spend on Facebook so I don’t spend over 5,000 minutes in a month on Facebook again… ever.

In this video, you’ll learn how to stay organized in the midst of group overload, how to block off time in your schedule, and how to Facebook with focus moving forward.

Do you have tips that help you? Share them in the comments.

Sometimes I think about what kinds of stories I’m going to tell my grandchildren, which leads me to then consider leaving the comfort of the Shire for own personal quest into Mordor so I can actually have a good story to tell them. With what’s been happening lately surrounding online privacy leads me to believe that the stories I’m going to tell my grandkids will start out along the lines of, “When I was your age, we had something called privacy…”

If you didn’t know, Google uses your IP address when you search so that it will, in its ‘all seeing eyes’, give you the most relevant search results based on your search location. Next time you’re on Google, look off to the left and you’ll see something like this: –>

I understand why they’re trying to make things more convenient for searchers, but as Nobel Laureate, Milton Friedman, once observed:

“Concentrated power is not rendered harmless by the good intentions of those who created it.”

But I digress.

The real question lies in, for better or for worse, how can we use this tool get more visibility for content (i.e. websites, blog posts, articles, Facebook fan pages, etc.) we influence? By embracing this knowledge of how Google is running search, we can add another source of content we influence that will be prominently displayed in Google search results.

If I search for Vector Marketing Kitchenerhere is the result I get:

A few things that I notice from the search results that are influenced directly by the manager in that territory:

  1. The top result is the office’s fan page. Here are instructions about how to set up a Facebook fan page for your office and directions on how to set up your page so it follows Vector’s branding policy
  2. The Google Map shows the location of the office, which makes it easier for people to find.
  3. The fourth result down is the address that creates the map, through Google Places.

When the address is clicked on, a new window opens that shows a bit more information about the office as it’s represented in Google Places:

You can add pictures of your office so people can see what it looks like from the outside, ask your current reps to write reviews about their experience. Before you start trying to create this on your own, check your emails for a message from Fred sent at the end of January that explains how we will get a Google Place up and running for your office:

Why spend the time to do this?

Because it creates a site (your office’s Google Place profile) that ranks high in Google search that you can directly influence. You want your content to be in front of people when they search for Vector Marketing from an IP address in your territory.

Here’s a three minute video walking through what’s being explained.

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Facebook Training #2 is ready!

Does your office have a personal profile instead of a Page? This training is for you.

Click here to learn how to convert your office’s profile to a Facebook Page


Have you ever google’d yourself?

What shows up about you on the first page? Something? Everything? Nothing? The people we work with are more and more dependent on technology for pretty much everything in their lives.

Often the internal voice asks, “Why do I need to retain information when I can just google it?”

Even if you don’t see yourself as a tech savvy person, there are still a few things you should do to make sure you don’t become irrelevant to the tech zombies.

Most important against the infectious irrelevant curse is to make sure you’ve staked claim to YOUR LAND online. To the question that has popped up more and more frequently over the past seven years, “Why should I be on Facebook, Twitter, LinkedIn, YouTube, Google+, etc.?” the answer is simple:

You should be on those networks so you’re not invisible (and thus, irrelevant) to those who want to learn more about you before they decide to work with you.

Not everyone will search you before they decide to work with you. But for the people that do, rest assured that how you show up in their search matters. And their decision to work with you could potentially be negatively affected.

For starters, let’s get set up with an optimized LinkedIn profile. Click here to start the process.

Why LinkedIn?

When I search for myself (and if I add “Vector Marketing” to the search for my name) my LinkedIn profile shows up as one of the top results. — and no, I do not have a band.

SIDE NOTE: We will talk about setting up Google+ and Twitter profiles at a later time.

And if I add “Vector Marketing” to my search….

Once you’ve gotten started on LinkedIn, this will be one of the first screens you see when setting up your profile. It’s important to fill out job title and company exactly as they appear below. No extra points for creativity, and it actually will hurt you as you’ll later see.

It will ask you to log into the email you chose on your account to see who you’re connected with.

Confirm you email address.

Once you’ve confirmed your email, sign back in.

This is the screen you’ll see, and feel free to share on Facebook or Twitter so others can join your network.

Stick with the basic account for now.

Select the time you started in your current position.

This would be a good place to list your work as a Sales Rep, Field Sales Manager or Cutco Sales Professional. You will have opportunities to add more past work at a later point. For now, just add one.

Add where you went to school.

List your degree and major.

List when you went to college.

Initially, you can only select three skills. The three seen below are three that relate well to a management position. More skills can be added later.

The description is meant to be kept short. The one below would be good for a Branch or District Manager.

Your summary is a great way to stand out to summarize what it is you do on a daily basis, and what you’re looking for. What’s written below bodes well for anyone in management. This can be adjusted to fit your own style and personality.

When you’re done with your summary, this is what you will see. When you’re selecting a picture, use the most professional picture, as this is your professional network. At this time, you can add past employment (or more positions within Vector), get more connections, ask for recommendations, and other options which we’ll cover next.

Next, click on the ‘edit’ link right next to your name and profile picture. The industry should change from “Consumer Goods” to the appropriate industry that reflects what YOU do in your role. Select “Marketing and Advertising” and save your changes.

It’s also important to add websites to your profile. Here, add the company website (, your office’s fan page, and the national fan page ( You also include personal interests you have in this area.

You’ll definitely want to set your personal URL so it’s simple and not a bunch of numbers. From your profile, click the ‘edit’ link next to your ‘Public Profile’ and you will see this screen below. Off to the right, select “Customize your public profile URL” and type in your name as it will appear on your advertising collateral (or your business cards).

Once you’re done setting your personal profile, go back and edit your education to include any clubs in which you were involved.

Under “Additional Information” at the bottom of your profile, you can include any honors or awards you’ve won, and this would be a great place to list any trophies, milestones or awards you’ve received while at Vector. In this section, you can also link your personal twitter account to your LinkedIn profile so your updates show up in LinkedIn as well.

You can add more sections if they apply to you. If you know other languages, you would want to add a section designating that.

Applications is a way for you to personalize your profile as well. You can include your “Twitter Feed” and an “Amazon Reading List” as an example.

There are other things you can do with your LinkedIn profile, but this will get you up and running and give you a professional online presence for those searching for you.

OTHER THOUGHTS: There are reasons why the above wording has been chosen, and caution should be employed before directly changing anything. Personalization is encouraged by you adding your interests, twitter feed, amazon reading list and to some extent, your summary.

Are you already an avid LinkedIn user? Share thoughts and tips below!

These days, discussions of Klout can create the same polarizing fervor as conversations about Tim Tebow. There will be no debate on either topic.

However, earlier today Mashable wrote a story about a new company still in beta called Bottlenose:

“Bottlenose fights social media overload with flexible, granular feed customization options.”

Great. I need that. Sometimes I feel like I’m drinking from a fire hose when I’m on Facebook (even though I make ample use of lists!). In order to create an account while Bottlenose is in beta, you needed to get one of the 1,000 invites Mashable readers were offered, or you could create an account if your Klout score was above 40.

Is using your Klout score the beginning of a trend? Are there any other companies using a Klout-type of qualifier in their roll-out? What do you think?