Posts Tagged ‘vector marketing’

The thumbnail for your Facebook page’s profile image is going to be most people’s experience of your brand. Studies have shown that a very small percentage of your fans actually look at your page once they’ve liked it. Therefore, it’s highly likely that the most frequent impression they’re going to have of your brand when your posts hit their newsfeeds is your page’s thumbnail image.

How does the thumbnail for your office’s page look? Is it scaled to fit so that the image fits in the allotted space?

In the first example, the full logo fits the thumbnail, while in the second example, the logo is cut off at the edges. This image is what most people are going to see of your brand.

Here are three steps to making your thumbnail look crisp and clean:

Hover your mouse over the profile image on your page and select ‘Edit Profile Picture’.

When the drop down menu appears, select ‘Edit Thumbnail’.

Click the square that says ‘Scale to fit’ so that it’s checked, and the image fits in the window.

 Once you’ve done that, you will make sure your office will be represented in a clear and clean way to those who see your posts in their newsfeeds. (For those of you who are more advanced, this will mean that the schools you interact with as your page will see a clean brand). Which brings us to the next point:

Make sure your profile image is the authorized ‘Vector V’ logo. If your profile image does not look exactly like the one above, please click here to download the approved image. The profile image is the place for all our offices to be linked through the Vector brand, and the cover photo is the canvas for you to highlight your office’s culture and atmosphere. For a full guide about how to get your office’s timeline up and running, see this previous post.

Check out the differences between a search of Starbucks and a search of Vector Marketing on Facebook:

Starbucks has a consistent brand regardless of each store’s fan page you visit. Contrast that with the sporadic results that show up with Vector Marketing. Some of our pages don’t have the approved logos, and some of them haven’t yet scaled their profile image’s thumbnail.

  

And when we look at a grouping of several of our office’s pages side by side, you can see that we still have a long way to go to make sure our brand is consistent across area that links us all together:

Two things to check on your office’s fan page:

  1. Do you have the correct logo as your profile image? If not, click here and upload it to your page ASAP.
  2. Is your correct profile image scaled to fit so that the logo fills the thumbnail nicely.

By committing to do this, and by reminding your peers who might not have the proper logo to make the adjustment, we will all be working together to build a consistent brand with a great message. I’ll leave you with this quote:

“If a house is divided against itself, it cannot stand.”

I originally wrote this post in June of 2010 and was housing it on a different blog. For anyone who is looking to elevate their game to the next level (and especially for those looking to be social micropreneurs) I HIGHLY recommend picking up a copy of Seth Godin’s book Linchpin.

Video Added Tuesday, October 26th, 2010:

Last weekend we had roughly 100 Cutco Sales Professionals meet in Miami for a few days of development, and they also volunteered a day with Angel Wings International; an organization bringing relief to  earthquake victims in Haiti. Here is a clip of them building benches, painting, sorting clothes and necessities for those in need:


Today I finished reading Seth Godin’s book Linchpin: Are You Indispensable?. It does a great job articulating a feeling that has been developing within me over the past couple years as it challenges the reader to become great, or a ‘linchpin’, in their given industry through art creation. I’ll let the book delve into that concept if you choose to read it, but one chapter in particular stood out to me.

In the chapter called ‘The Powerful Culture of Gifts’, Godin clearly explains to the reader the right way to give and receive gifts and the true power of gift giving is available only when the giver acts out of a place of genuine love. Another way of putting it is ‘no strings attached.’ When we give gifts and expect something in return, by nature, we are no longer giving a gift, but are participating in a mere economic transaction.

He states:

“You go the extra mile to please a small customer, or build an online forum to teach your customers how to get more out of your products (for no extra cost)… It works even more profoundly on an internal basis. Someone who is not in your department steps in and helps out during a crunch…You brainstorm a new idea with another salesperson. In each case, there’s no reciprocity, no guarantee of repayment. Instead, there’s an ever-enlarging circle, a circle where gifts are valued and passed on.”

I am a witness to the profound impact a culture of giving in the workplace can have on the morale and loyalty of its people. Next week marks my ninth year working with Vector Marketing and one of the reasons that I have chosen to stay for this long is because of the selfless attitudes of my co-workers, managers, factory workers and even upper management. When people have each others’ backs when it comes to projects and freely share ideas without caring who gets credit for them, a mutual respect and bond develops that is practically impossible to break. It creates a mindset in the people to work harder than what they’re paid, act as if they’re owners of the company and to continually produce a better product.

For example, I often rely on our people in Olean, NY (yes, Cutco Cutlery is American made) to produce some sort of report or project that helps me in my position. When it could be very easy to complain about the amount of work they already have (and the requests keep coming), I’ve never been met with complaints. As one person in our data analyst department put it to me, “Our jobs wouldn’t exist if it wasn’t for the field.” This genuine gratitude and understanding is contagious. I am continuously challenged in my role to extend that same gratitude to others who ask things of me that might add to my to-do list.

When I was a brand new rep nine years ago, a more experienced rep in my office offered to take me field training. (I went with him to watch how he interacted with customers) There was no monetary compensation from the company for this person. Because he wanted to help me succeed, and he had no reason to want to see me succeed, he gained my respect, my trust and my friendship. Through experiences like this early in my career, I developed a sense of how important my selflessness is not only for the success of others, but also in my personal development.

As Godin concludes this chapter, he mentions that a quid pro quo doesn’t really work when it comes to art creation. It’s impossible to create real art (read: give a wholehearted gift) when conditions are attached. An unconditional gift is the unequivocal act of love.

Vector promotes an atmosphere where individuals give freely and the people have a real love in seeing others become successful inside and outside the business. I cannot imagine a working environment any other way.